Average for previous periods - calls out the average value per period for recent periods. 

    e.g. - "The total pageviews per week over the past 10 weeks averaged 17k."

 

Total over recent periods - calls out the total value per period for recent periods. 

e.g. - "The pageviews over the past 10 weeks totaled 169,875."

 

Period to date value - calls out the total value for the period to date. Note, this content only appears when timeframe type is “Last”, and its purpose is to explain the context around the opposite time frame type (i.e. how this period is going so far).

e.g. - "This week, the pageviews totaled 1,668."

 

Broader period to date value - calls out the total value for the period-to-date of the broader period (Period+1). So if the narrative is primarily about a Week, this content will write about the Month. Note, this content only appears when timeframe type is “This”.

e.g. - "This month, the pageviews totaled 1,668."

 

Last period value - calls out the total valu for the last period. Note, this content only appears when timeframe type is “This”, and its purpose is to explain the context around the opposite time frame period (i.e. performance of last period).

e.g. - "Last week, the pageviews totaled 52,075."